CMIamerica.org Internet Marketing, InternetMarketing and Email Network Source

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it."

What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because they are online. Marketing is about understanding the demand of the consumer and meeting it or creating demand for a product.

This means online business people must take the time to understand the consumer. They need to develop an understanding of the consumer's thinking, motivation, and needs. Just because you develop a website and slap up some product graphics and have a checkout process using paypal does not mean you'll be selling and rolling in money.

Is there a demand for your product or service? If there is how does your product or service fulfill that demand? If there is not a demand can one be created through advertising and Internet marketing or Internetmarketing? For some products or services you'll not be able to create demand and people won't buy simply because you provide a supply.

So what's the practical application of focusing on demand instead of supply?

1. Take the time to research your demographics

2. Consider streamlining your websites to include interactive elements that help develop an understanding of what your visitor desires.

3. You may need to develop a different Internet marketing or Internetmarketing campaign based on whether there isa strong demand or weak demand for what you are offering.

4. Demand can be created via a long term process of education/awareness, then branding,then interest, then trial, then demand.

5. In a demand mindset you'll need to be more strategic, combining a campaign of bothrational information with desire oriented emotionalness

Remember, just because you supply it does not mean there is a demand for it. Take the time to study your idealized market and idealized customer profile then search them out to ascertain what their demand level is for your product or service. This will help you develop your Internet marketing or Internetmarketing strategy. Be prepared for a long-term commitment.

Darrin F. Coe, MA holds a master's degree in psychology and operates "The Center For Understanding Consumer Thinking". He is the author of the special report, "The Internet Consumer Exposed" available at http://www.consumer-thinking.com.

Subscribe to the Darrin Coe Ezine for more Internet marketing or Internetmarketing and consumer information at http://www.consumer-thinking.com/dcezine.html.

RELATED ARTICLES

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate to any direct mail Internet marketing or Internetmarketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?

9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective Internet marketing or Internetmarketing tips to help you boost your sales and profits fast.

Marketing - The One Marketeer
I'm regularly asked to speak to people, that have eitherjust started a business or have been going for some time. Somany of these people are absolutely brilliant at working "intheir business" but not so good at working "on theirbusiness" In other words; they're good at making the productor providing the service but they're not so good at findingnew customers and generating more sales.

2 Step Marketing
Do it Right.

The Easiest Small Business Direct Marketing Tip You?ll Ever Get
This really and truly is the easiest (and most profitable) small business direct Internet marketing or Internetmarketing tip you'll ever get. And when I say easy? I really mean EASY.

Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition

Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost forces you to clearly define what you are selling.

8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals?

Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.

Marketing Tips: Free First
When people think about promoting their business, the first thought that comes to mind is, "What is is going to cost?" While Internet marketing or Internetmarketing and advertising should be part of any well-considered budget, there are a number of opportunities to market your business for free that are often overlooked.

Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter.

Marketing in Business and Commerce in the New Consciousness
The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of the Universal life force just the same as your customer is. If you want to have any experience in your life, just course another to have that experience, and you notice it showing up in your life as well.

Standing Above The Crowd
In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same ? or similar ? product and/or service. Here are several strategies that can help you accomplish this:

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate Internet marketing or Internetmarketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. ("Tchotchke" is Yiddish for those corporate giveaways you see at tradeshows, usually small trinkets branded with the company's logo. If the tchotchkes are really cool, some people even call them "swag" or "schwag.")

7 Simple Marketing Tips
Here are 7 simple Internet marketing or Internetmarketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.

Promotions for Mobile Detailers
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking sharp. Mobile detailers know you need to create promotions which are exciting. Here are a few ideas for you:

Integrity and Marketing - Finding the Right Balance
When Internet marketing or Internetmarketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.

How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the workers laughing and you raise productivity, so it seems.

Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related Internet marketing or Internetmarketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.

Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with the idea of Internet marketing or Internetmarketing -- like Internet marketing or Internetmarketing is a bad word! For some, "Internet marketing or Internetmarketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But Internet marketing or Internetmarketing is really about connecting with your customers. In service businesses -- particularly ones where you are very personally involved with the client -- you must build up a rapport with your prospects before you can ever hope to turn them into clients. Here are seven basic principles to remember if you want to really connect with potential clients and turn them into loyal customers: