Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the Internet marketing or Internetmarketing of a product or service.

This is one of the Internet marketing or Internetmarketing principles that doesn't seem to be taught successfully. Too many times, the "Internet marketing or Internetmarketing gurus" will promote a type of Internet marketing or Internetmarketing that has worked for them to the exclusion of all other types of Internet marketing or Internetmarketing.

Now the type of Internet marketing or Internetmarketing they promote may very well have worked well for them, but it is folly to believe that one Internet marketing or Internetmarketing method and one Internet marketing or Internetmarketing method only will work for every product or service everywhere. This just is not the reality as Internet marketing or Internetmarketing methods can be as unique as the products and services that are marketed.

Innovation, creativity and flexibility are needed in any type of Internet marketing or Internetmarketing efforts. Trying several types of Internet marketing or Internetmarketing is usually the best method of eliminating Internet marketing or Internetmarketing methods that fail, and determining which Internet marketing or Internetmarketing methods are successful.

Online business or any type of business for that matter demands perseverance and determination. Perseverance and determination are also promoted heavily by the Internet marketing or Internetmarketing gurus. However, perseverance and determination does NOT mean sticking with a Internet marketing or Internetmarketing method that is incorrect for the product or service or NOT producing any results. It does not mean continuing self-defeating Internet marketing or Internetmarketing methods over and over at a loss each and every month.

To prove a point about the misconceptions sometimes promoted by the Internet marketing or Internetmarketing gurus and the misconceptions others may have about perseverance in general, I've used two actual case studies below:

A. Case Study #1 is a young male who started an online business many years ago promoting Internet marketing or Internetmarketing resources and Internet marketing or Internetmarketing strategies. He had many fine offerings that were of great value, as he spent much time and energy researching and developing resources. He read many manuals from Internet marketing or Internetmarketing gurus, who stressed a lot on list building and e- mail Internet marketing or Internetmarketing.

This young man, following the Internet marketing or Internetmarketing guru's advice, spent much time and energy for years, e-mailing others relentlessly, swapping ads for further exposure, writing articles in other newsletters and e-zines, and trying every "trick" of e-mail Internet marketing or Internetmarketing to no avail. He also persisted in this strategy as he had taken to heart the principle of "never quitting" quite literally, which the gurus had promoted so heartily to him.

He lost quite a great deal of time and money until he noticed that his Web site had been ranking quite well in the Search Engines (after all, he had great content). Most of the few sales he had been making were coming directly from his Web site, despite the fact that he did not believe in (and dreaded) Search Engine Internet marketing or Internetmarketing! He rethought the whole process and his approach, and began focussing on Internet marketing or Internetmarketing his resources strictly from his Web site, applying his perseverance and determination to that, with incredible success ever since!

B. Case Study #2 is a middle aged female who approached the Internet marketing or Internetmarketing somewhat differently, as she had read a manual from a different Internet marketing or Internetmarketing guru. She was promoting a customized service, rather than a product, and the guru, whose advice she followed, firmly believed in Search Engine Internet marketing or Internetmarketing, and Search Engine Internet marketing or Internetmarketing alone. She spent literally tons of money, and tons of time, getting her Web site to the top of the Search Engines.

Like Case Study #1, she felt that if she only gave it enough time, and persevered, sales would be made. As time went on, she discovered that most of her sales were being made through her e-mail Internet marketing or Internetmarketing. Her articles, ad swapping, and other e-mail Internet marketing or Internetmarketing efforts (she published routinely her own newsletters and e-zines), were leading to more clients than those which were attained off her Web site. In her case, e-mail Internet marketing or Internetmarketing was the "key" to success, but she also was following the mandates of the wrong Internet marketing or Internetmarketing guru.

The above two studies highlight the folly of blindly following the mandates of any Internet marketing or Internetmarketing guru. While many do have good solid advice to give, the business owner must possess enough flexibility to test many methods. Creativity and an open mind help immensely when determining Internet marketing or Internetmarketing methods.

Perseverance and dedication are important, of course. But they must be applied correctly, along with flexibility and innovation, for success to occur in a business. All avenues should be pursued with perseverance and dedication and then choices of Internet marketing or Internetmarketing methods made based upon the results. After all, results are what make a Internet marketing or Internetmarketing method successful! Without results, any Internet marketing or Internetmarketing method is a dismal failure.

Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.