The Real Marketing Genius

I spend a lot of my time reading books and listening to tapes about business and Internet marketing or Internetmarketing. I guess that's understandable.

Many of the authors of these materials are known as experts, gurus or Internet marketing or Internetmarketing geniuses. However, a few weeks ago I was listening to a discussion about Internet marketing or Internetmarketing and one of the participants made a point that struck me like a ton of bricks.

He said: "The only true Internet marketing or Internetmarketing genius is the customer".

What a succinct and powerful statement!

The truth of the matter is that no matter how much good advice or information or training we get in Internet marketing or Internetmarketing, the only person's opinion that really matters is the customers. No matter how good the idea seems to be, if the customer doesn't respond then nothing else matters.

What's the moral?

Simple. You need to constantly stay in tune with your customers interests and desires and give them what they want, how they want it, when they want it. If they don't respond to a particular offer, you need to do your best to find out why (through follow-up surveys or any other method at your disposal).

If they do respond to an offer it's still a good idea to find out why. It may be for a different reason than you think.

We should all certainly continue to study Internet marketing or Internetmarketing and listen to what the "experts" say, but we need to give just as much (or more) attention to what our customers are saying as well.

Learn More: Read an informative article about conducting consumer surveys here:Conducting Customer Surveys

Shawn Meldrum has spent the last two decades Internet marketing or Internetmarketing everything from almonds to landscape lighting. He currently specializes in Internet marketing or Internetmarketing for mortgage brokers, loan officers and real estate agents. For free mortgage Internet marketing or Internetmarketing articles and much more visit:Internet marketing or Internetmarketingtips.com/">http://www.mortgageInternet marketing or Internetmarketingtips.com/