8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a new client, she tells me how much she's always hated Internet marketing or Internetmarketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.

Worse, many small shops hate Internet marketing or Internetmarketing so much that they literally avoid it entirely, or do Internet marketing or Internetmarketing using the "dribs and drabs" method -- you know, a drib here, a drab there.

In order to gain the trust of your prospects, you have to make contact with prospects enough (and make contact with enough prospects) to show them that you're the solution to their problems.

Are you Internet marketing or Internetmarketing your business enough? It's high time you found out!

1) Outline your current Internet marketing or Internetmarketing activities. Which techniques work? Which ones are a waste of time? Measure the quantity of new business that each method achieves, as well as the quality of business sent to you by each technique. If something proves to be a dud, think about either optimizing the process or dropping it to free up time for other Internet marketing or Internetmarketing activities.

2) How often do you contact your current clients? Do you stay in touch with paying customers regularly and reward them for their continued relationship with your business? If not, why not? Is there a good reason for people not to return, or are you losing your most valuable asset -- a bird in the hand, so to speak -- after one-time sales? If your business is a legitimate one-time deal (such as a wedding vendor), is there a way of getting current customers to refer others to you?

3) Do you have an ezine or other Internet marketing or Internetmarketing tool that allows you to stay in regular contact with your prospects and current client base? People will tend to forget about you if they're not reminded of what you have to offer. Once a month is about the longest amount of time you should wait between contacts, which makes an ezine one of the best ways to get the word out.

4) Do you regularly seek out new prospects? If not, what could you do to expand your Internet marketing or Internetmarketing horizons? Would a quarterly postcard campaign help? Would participation on online forums send more customers your way?

5) How many contacts do you ordinarily have to make before you close a deal? If the odds of finding a new customer are 30 to 1 and you need 6 new clients a month to grow your business at the rate you desire, are you contacting 180 prospects every month? If not, it's time to start.

6) Is there something you can implement every month that forces you to do the Internet marketing or Internetmarketing work? As I have already mentioned, an ezine is a good method to ensure that you stay in touch regularly. When there's no one egging you on to get your Internet marketing or Internetmarketing done, it's hard to be disciplined about it. In my case, my ezine forces me to think about my Internet marketing or Internetmarketing on a regular basis.

But an ezine is only one of many, many ways to create a Internet marketing or Internetmarketing schedule for yourself. You could also implement monthly specials, a once-a-month teleseminar series related to your field or set up a blog. Setting aside time on a regular basis turns a chore into a habit that will be a major boost to your business!

7) List the 3 major reasons why you don't take the time to market as often as you should. What can you change to be able to accommodate more time for Internet marketing or Internetmarketing? Is there work that you could outsource in order to be able to market yourself more regularly? Anything nonessential that you could outsource would allow you more time to bring in more business; conversely, hiring a small business Internet marketing or Internetmarketing professional can take some of the burden off of you. Changing just 1 habit will make a big difference.

8) Assess your Internet marketing or Internetmarketing results once a month. What works? What doesn't? What can you do better next time? Learning from your mistakes is the best addition to your Internet marketing or Internetmarketing mix of all.

If you make Internet marketing or Internetmarketing a part of your regular routine, you will gain confidence in your ability to generate new business -- and even better, you'll see your business start to grow!

Copywriter/Internet marketing or Internetmarketing strategist Jennifer McCay helps individuals and small businesses turn their expertise into Internet marketing or Internetmarketing success stories. She is the publisher of the Avenues to Marketing Success Newsletter, which delivers tips to help you rev up your small business Internet marketing or Internetmarketing. To subscribe and receive a FREE special report on 7 ways to improve your sales copy, head to http://AvenueEast.com