CMIamerica.org Internet Marketing, InternetMarketing and Email Network Source

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of Internet marketing or Internetmarketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.

A key to knowing which Internet marketing or Internetmarketing programs to choose involves thoroughly understanding how to leverage the 4 P s of Internet marketing or Internetmarketing -- price, product, promotion, and place -- to reach and appeal to your target audience(s). When you have addressed these strategic issues, you are better able to choose Internet marketing or Internetmarketing programs with the most potential to increase your business.

4 P s of Marketing -- Price, Product, Place, and Promotion

Too often, we tend to focus on "promotion" to the detriment of other P s in the Internet marketing or Internetmarketing mix. When choosing programs for your Internet marketing or Internetmarketing plan, consider each of the Internet marketing or Internetmarketing 4 P s -- price, product, place (distribution), and promotion. You are likely to find the results much better than if you include promotions alone.

The opportunities for incorporating all 4 P s into your plan are numerous. You may find, after studying the competition, that increasing or decreasing your price is likely to result in better profits for your business. Perhaps there is a distribution channel (electronic delivery or mailorder, for example) you haven't fully integrated into your business. With respect to products, developing a new product or giving an existing product a facelift are examples of business-building programs.

Target Your Audience Using Marketing's 4 P s

You are likely to have several potential target audiences. Choose which to focus on by considering the 4 P s. Which audience will you be able to offer an attractive product to, while also charging a competitive price and earning acceptable margins? Will one audience respond better to promotions? Are you able to reach some more easily with existing distribution channels than others?

By answering these and other questions related to the 4 P s you will be better able to make Internet marketing or Internetmarketing decisions and choose effective programs for your Internet marketing or Internetmarketing plan.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online Internet marketing or Internetmarketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network ( Internet marketing or Internetmarketingplan.com">http://www.websiteInternet marketing or Internetmarketingplan.com ) and author of the Internet marketing or Internetmarketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business," http://www.howmuchforspider.com/TOC.htm.

RELATED ARTICLES

Creating And Maintaining A Mailing List
WAYS TO USE A MAILING LIST

Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.

Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked-which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why:

Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of Internet marketing or Internetmarketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You know, how to write a fundraising letter that sounds like it came from the mind of a person and not an institution.

Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside and into my garden.I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result.

If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do youdo?" Do you talk about YOU? Do you talk about yourproducts/services? Do you talk about your industry?Do you explain the process of how your products/serviceswork? If you answered yes to any of these questions youare missing an enormous opportunity.

Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related capabilities. Now direct mail accounts for nearly 30% of our clients new business.

10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many differentlanguages. This'll allow foreign speaking people toread your web site and advertisements.

Marketing Hat for Graphic Designers or Wannabe?s
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By pull we mean what type of response does it elicit? Does it pull in calls, or pull people into the store? In essence, does the design accomplish what it set out to do?

Networking the Media
The media is a business's absolute best friend. It is THEsource of information distribution to the masses. Even "bad"press has been known to stimulate business.

10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather to become a man of value." Albert Einstein

The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and Internet marketing or Internetmarketing. I guess that's understandable.

Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where more men are involved with cooking, cleaning, laundry and childcare. (I know some of you ladies reading this don't believe me, but they are really out there!) LOL

Five Tips for Trade Show Success on a Small Budget
No matter how small your Internet marketing or Internetmarketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:

A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on Internet marketing or Internetmarketing. He is far and away not the only one with that viewpoint; I find it almost everywhere I look. In fact, it is almost universal among marketers. You know what? I frankly don't understand why they feel that way.

Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you.

Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.

Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (Internet marketing or Internetmarketing), you'd rather not. Do any of these statements sound familiar?

Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them.