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Marketing Worksheet

Even the world's best Internet marketing or Internetmarketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client.

Here's how to start:

First, list each company's top executives, products, and services. Make sure your Internet marketing or Internetmarketing effort is aimed at the right individual.

Second, describe the products or services that you think best apply to each client. This is not a sales forecast but rather a listing of products you think can best help his or her business.

Third, make a list of your competitors. Include their products and any Internet marketing or Internetmarketing programs they have. If they use fliers, advertisements and so on, list them and, if possible, the dates they appeared.

Fourth, write down the Internet marketing or Internetmarketing plan you've used for each client. If you send anyone literature, be sure to include the date and result. Was a purchase made? Was there a request for more information? Did someone call? If no action was taken, note that, too.

Last, but not least, keep track of your Internet marketing or Internetmarketing costs per client or prospect.

A well organized plan will get you the results you need, and give you the information you need to make any changes in your strategy.

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